About Rooke Apparel.

Hi, we’re Melissa and Jacob—the husband-and-wife team behind Rooke Apparel.

What started as a creative outlet during our son’s nap times quickly grew into something much bigger. We began designing upcycled embroidered jackets for our little one and fell in love with creating pieces that felt unique, meaningful, and made to last.

Today, Rooke Apparel is home to embroidered baby denim, hats, and a growing collection of embroidered and printed apparel. Every design starts with an idea we would proudly put on our own family—pieces inspired by childhood adventures, western roots, the outdoors, and everyday life.

Our jackets are thoughtfully embroidered and designed to be worn, loved, and passed down. Our hats and other apparel are stitched and printed in-house in Alberta and created for kids and adults alike, blending timeless style with designs that tell a story.

We’re not a big company—just a mom-and-dad team building something we’re proud of, one stitch at a time. From our home studio in Alberta, every order is designed, embroidered or printed, packed, and shipped by us.

Thank you for supporting small business, handmade craftsmanship, and a family dream. We hope every piece that leaves our studio becomes part of your family’s story.

— Melissa & Jacob